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YOUR DIRECT IMPACT
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My mission: To help you stop waiting for "later" and start leading yourself  to directly impact what you want to do and who you want to become.

About

Kerry Hoffman, Ph.D., PCC

 I noticed a pattern in the women I've coached over the years. Accomplished, capable people who'd spent so long managing everyone else's needs that they'd stopped asking what they wanted. "When I have more time." "When the kids go off to college." "When I retire." I did the same thing myself, for longer than I'd like to admit,  until I realized: later is a lie.™ 


Later almost never comes. It's not that we don't want our goals; it's that wanting isn't committing, and commitment is the part we keep skipping. Whether that's committing to the work of getting there, or just committing to getting clear on where "there" is -  that's the commitment I help you make.


I built the SHIFT Method to do exactly that: a structured, research-backed process for turning "I want to" into "I'm doing this," and staying with it past the point where motivation runs out. Now I focus exclusively on helping women stop deferring their next chapter and start building it.


I bring over 30 years in education and leadership development to this work — it shapes how I think about learning, growth, and what actually helps people change and move forward.

My Credentials

 I'm a Professional Certified Coach (PCC), credentialed by the International Coaching Federation — a credential that requires a minimum of 125 hours of coach-specific training, 500 hours of coaching experience, 10 hours of mentor coaching, and a passing score on the ICF Credentialing Exam and performance evaluation. I earned mine in 2021 and complete continuing education every three years to maintain it. 

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